We hope that you and your family are keeping safe and well in these very dark and trying times. We at The Rob George Foundation are all fine and remain very much open for business. In common with most other charities, our fund-raising has fallen off a cliff, and we have had to cancel or postpone several forthcoming events.
We remain positive and right now we are very excited to invite all our supporters and grantees across the UK to join The 2.6 Challenge from Sunday 26 April.
The organisers of the biggest mass participation sports events across the country have come together to create a new campaign to raise vital funds to help our fundraising and save the UK’s charities.
The campaign, The 2.6 Challenge, will launch on Sunday 26 April – what should have been the date of the 40th running of the London Marathon, the world’s biggest one day annual fundraising event, which raised £66.4 million for charities in 2019.
From Sunday 26 April, we are asking you to dream up an activity based around the numbers 2.6 or 26 and fundraise by creating a 2.6 Challenge fundraising page or donate to The Rob George Foundation on Virgin Money Giving via twopointsixchallenge.co.uk – or click on this link.
Philip George, Chairman of Trustees of The Rob George Foundation, said “Since the arrival of Covid 19, we have had to cancel several fundraising events, and like most charities our fundraising has fallen off a cliff. The 2.6 Challenge gives our supporters a wonderful opportunity to help us whilst having some fun themselves”.
The 2.6 Challenge is open to anyone of any age – the only requirement is that the activity must follow the Government guidelines on exercise and social distancing.
“The 2.6 Challenge can be anything that works for you,” says Nick Rusling, Co-Chair of the Mass Participation Sports Organisers group (MSO) and CEO of Human Race. “You can run or walk 2.6 miles, 2.6km or for 26 minutes. You could do the same in your home or garden, go up and down the stairs 26 times, juggle for 2.6 minutes, do a 26 minute exercise class or get 26 people on a video call and do a 26 minute workout – anything you like. We want people to get active, have fun and raise money to help Save the UK’s Charities by giving money or raising funds for the charity close to your heart.”
The mass-participation events organisers behind The 2.6 Challenge are: Human Race, parkrun, The Great Run Company, Run 4 Wales, Grounded Events, London Landmarks, Virgin Sport, Limelight Sports, Threshold Sports, Running High and London Marathon Events. The design and website has been created by Studio Republic and the social media campaign by LiveWire Sport. Both agencies are working pro bono.
The campaign is supported by the Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, the Office for Civil Society, Sport England, Let’s Do This, Virgin Money Giving and JustGiving.